Sub Couture in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at louise@subcouture.co.uk

New labels this season include Miss June, Vilagallo, WISPR by Brodie Cashmere, Cocoa Cashmere, Mos Mosh, Stardust and Jaase. All happily nestled alongside Oneseason, Rino & Pelle, Onjenu, Inoa, Five Jeans and Victoria Plimsolls to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Drop in any time - we'd love to meet you!

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