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On orders over £100


If you order before 2pm

  • Oneseason

    Must have summer pieces in lightweight cotton and stunning original prints

  • Jaase

    Summer Bohemian Living

  • Miss June

    A collection of bohemian creations

  • Five Paris

    Effortless chic tees, jeans & jackets

  • WISPR by Brodie

    The colourful cotton silk collection from WISPR is the perfect look for Spring

Miss June MARLEY Crochet Maxi Dress Pink & Green


Jaase ENDLESS SUMMER Busy Lizzie Print White & Yellow


Jaase FAITH Mini Dress Clay Rose Print


Jaase EBONY Cotton Shirt Maxi Dress Black


Jaase TESSA Maxi Dress Rocco Print Midnight Blue


Five Jeans BRENDA Sequoia Jacket Black


Five Jeans TSE2237 Stripe Palm Tree LS Top White & Navy


Five Jeans SELENA Lyocell Shorts Khaki


Five Jeans TSE2210 Butterfly Cap Sleeve TShirt Duck Egg Blue


Five Jeans NELLY Loose Leopard Print Trousers Khaki Leopard


Welcome to Sub Couture

Sub Couture in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at

New labels this season include Miss June, Vilagallo, WISPR by Brodie Cashmere, Cocoa Cashmere, Mos Mosh, Stardust and Jaase. All happily nestled alongside Oneseason, Rino & Pelle, Onjenu, Inoa, Five Jeans and Victoria Plimsolls to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Drop in any time - we'd love to meet you!