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On orders over £100


Next day delivery available


    The Cotton Silk collection from Wispr provides luxurious cotton and silk pieces which are comfortable and easy to wear.

  • Five Jeans

    FIVE is the desire to create collections full of happiness and good humour.

  • Jaase

    Boho sundresses for effortless beach and city life

  • Rails Clothing

    Women's apparel from the Los Angeles-based brand

Jaase LOLANA Mini Dress Merida Print Black & Coral


Rails CHARLI Golden Cheetah Shirt


Rails HELENA Navy Camellia Mini Dress


Rails LUNA Scoop Neck Rainbow Cheetah T-Shirt Rainbow


Oneseason Indi Dress Bora Bora Print Pink


Oneseason Palazzo Trousers Puerto Rico Print Lilac


Welcome to Sub Couture

Sub Couture have just launched their second fashion and lifestyle shop in Stroud in the Cotswolds. Their first shop in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at

New labels this season include Vilagallo, Five Jeans, Brodie Cashmere, Not Shy Cashmere, Rosemunde, Jeff Knitwear, Pour Moi, Ash Shoes and Urban Code Outerwear. All happily nestled alongside Rails, Hale Bob, Rino & Pelle, Onjenu and Patrizia Pepe to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Our Stroud shop is located in the beautifully refurbished Five Valleys Shopping Centre with its amazing world food market. 

In this shop we are also exhibiting work by Richard Young, the world renowned celebrity photographer, and also Bella's Gone Home stunning antiques and up-cycled furniture.

Drop in any time - we'd love to meet you!


Follow Us @sub.couture