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On orders over £100


If you order before 2pm

  • Five jeans Paris Clothing | T-shirts Pants & Dresses | UK SS24


    Summer Tops & Pants

  • Oneseason Clothing Summer Dresses in Cotton & Viscose with sleeves UK SS24

    Oneseason Clothing

    Summer Dresses

Jaase Maxi Dress CHELSEA Apricot Blossom Print


Welcome to Sub Couture

Sub Couture in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at

New labels this season include Traffic People, Miss June, Vilagallo, Cocoa Cashmere, Mos Mosh, and Jaase. All happily nestled alongside Oneseason, Rino & Pelle, Onjenu, Inoa, Five Jeans, Ash Shoes and Victoria Plimsolls to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Drop in any time - we'd love to meet you!