Sub Couture have just launched their second fashion and lifestyle shop in Stroud in the Cotswold, their first shop in Notting Hill is the oldest and most loved independent womenswear fashion boutique. We offer online shopping and a wide  array of labels and emerging designers.  We pride ourselves on a personal customer service and our aim is to give you the same warmth and one to one service as if you were shopping with a close friend. We'd love to hear some feedback on our website and how we could improve our services - drop us a line at louise@subcouture.co.uk

New labels this season include Vilagallo, Five Jeans, Brodie Cashmere, Not Shy Cashmere, Rosemunde, Jeff Knitwear, Pour Moi Knitwear, Ash Shoes and Urban Code Outerwear. All happily nestled alongside Rails, Hale Bob, Rino & Pelle, Onjenu and Patrizia Pepe to name but a few.

Our Notting Hill shop is situated on Kensington Park Road, close to the bubbling heart of Portobello Road Market and Ladbroke Grove surrounded by fabulous restaurants and watering holes. High profile actors, pop stars, and sports celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Our Stroud shop is located in the beautifully refurbished Five Valleys Shopping Centre with its amazing world food market. 

In this shop we are also exhibiting work by Richard Young, the world renowned celebrity photographer and also Bella's Gone Home stunning antiques and up-cycled furniture.

Drop in anytime - we'd love to meet you!

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