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On orders over £100


If you order before 2pm

  • Traffic People Dresses Jumpsuits AW23
  • Five Jeans Clothing AW23 UK - Jeans, T-shirts, Sweaters, Pants

    FIVE AW23

    Jeans, T's & More

  • Vilagallo Clothing, Coats Jackets and Dresses AW23 UK




    Jeans, Jackets, Tops and More

Five Jeans Sweatshirt SWH2305 Love Hoodie Cream


Five Jeans Jacket VOLUPTE Faux Fleece Beige


Five Jeans Bootleg LUNA Pin Cord Navy.


Five Jeans Sweater PW2329 Aztec Black & Red.


Five Jeans Sweater PW2333 Bolt Butterfly Grey


Onjenu FAYE Maxi Dress Deneb Orange


Rino & Pelle Coat JOSIEN Long Reversible Faux Fur Hooded Ivy Green


Rino & Pelle AUGUST Stripe Knit Scarf Blue Haze.


Rino & Pelle ALURA Knit Beanie Blue Haze.


Rino & Pelle Cape DEWI Faux Fur Night


Rino & Pelle Bag DAAN Large Faux Fur Shopper Night.


Rino & Pelle Coat JAVIN Reversible Fur Parker Ivy & Stone


Welcome to Sub Couture

Sub Couture in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at

New labels this season include Traffic People, Miss June, Vilagallo, Cocoa Cashmere, Mos Mosh, and Jaase. All happily nestled alongside Oneseason, Rino & Pelle, Onjenu, Inoa, Five Jeans, Ash Shoes and Victoria Plimsolls to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Drop in any time - we'd love to meet you!