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  • Cocoa Cashmere

    Indulge in Cocoa Cashmere's luxurious collection of colourful and playful knits

  • Rino & Pelle

    Luxurious coats for all occasions, with simply beautiful detailing

  • Five Jeans

    FIVE is the desire to create collections full of happiness and good humour.

  • Stardust

    Bright, bold and beautiful prints perfect for the festive season

Onjenu LAURIE Jumpsuit Leopard


Five Jeans PW2104 Cashmere & Merino Lightning Sleeve Sweater Cream


Five Jeans TSH2105 Snake & Rose T-Shirt Black


Five Jeans PW2103 Round Neck Cashmere Mix Love Sweater Navy


Five Jeans CANDICE Velvet Patch Pocket Shirt Khaki


Vilagallo ALEX Piacenza Stripe Fringed Coat Navy & Beige


Vilagallo SALLY Leopard Cardigan Pink & Black


Vilagallo ALBA Fringed Zig Zag Poncho Camel


Vilagallo TAMMY Tiered Camo Maxi Dress Camouflage


Welcome to Sub Couture

Sub Couture have just launched their second fashion and lifestyle shop in Stroud in the Cotswolds. Their first shop in Notting Hill is the oldest and most loved independent womenswear fashion boutique in West London. We offer online shopping and a wide array of established brands and emerging designers.  We pride ourselves on our personal customer service - our aim is to give you the same warmth and one-to-one service as if you were shopping with a close friend. We'd love to hear your feedback on our website and how we could improve our services - drop us a line at

New labels this season include Vilagallo, Five Jeans, Brodie Cashmere, Not Shy Cashmere, Rosemunde, Jeff Knitwear, Pour Moi, Ash Shoes and Urban Code Outerwear. All happily nestled alongside Rails, Hale Bob, Rino & Pelle, Onjenu and Patrizia Pepe to name but a few.

Our Notting Hill shop is situated on Kensington Park Road in the beating heart of Portobello, surrounded by fabulous restaurants and watering holes. High profile celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. 

Our Stroud shop is located in the beautifully refurbished Five Valleys Shopping Centre with its amazing world food market. 

In this shop we are also exhibiting work by Richard Young, the world renowned celebrity photographer, and also Bella's Gone Home stunning antiques and up-cycled furniture.

Drop in any time - we'd love to meet you!