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Sub Couture is Notting Hill’s oldest and most loved independent womenswear fashion boutique. We offer online shopping and a wide  array of labels and emerging designers. We pride ourselves on giving a personal customer service and our aim is to give you the same warmth and one to one service as if you were to step into our boutique. We'd love to hear some feedback on our website and how we could improve our services - drop us a line at

New labels this season include Nu Denmark, Pyrus, Conditions Apply, Rails, Wyse, Leon & Harper and Bella Dahl. All happily nestled alongside Twinset Milano, Dr Denim, Hale Bob and Patrizia Pepe to name but a few.

Our shop is situated on Kensington Park Road, the bubbling heart of Notting Hill close to Portobello Road Market and Ladbroke Grove tube surrounded by fabulous restaurants and watering holes. High profile actors, pop stars, and sports celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. Drop in anytime - we'd love to meet you!