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Welcome to our new website. As one of Notting Hill’s oldest and most loved independent boutiques we are hoping by offering online shopping we can expand our array of labels and emerging designers. We pride ourselves on giving a personal customer service and our aim is to give you the same warmth and one to one service as if you were to step into our boutique. We'd love to hear some feedback on the new website and how we could improve our services - drop us a line at info@subcouture.co.uk

New labels this season include Leon & Harper and Majestic Filatures. All happily nestled alongside Dr Denim, Hale Bob and Patrizia Pepe to name but a few.

Our shop is situated on Kensington Park Road, the bubbling heart of Notting Hill surrounded by fabulous restaurants and watering holes. High profile actors, pop stars and sport celebrities can regularly be seen fine dining, drinking and browsing, taking in the heady mayhem of the area. Drop in anytime - we'd love to meet you!